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DANIEL ZHANG

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AirPods 2024

Role : Technical Director/ Lead Animator/ Designer

For this project we were asked to refresh the AirPods retail bay for in stores, we also had to consider that eventually we would also be translating and providing renders for over 30 countries worldwide. As well creating a PDP that would play over broadcast and social media. Our final deliverables were nearly in the 1000s.

Early in the process I engaged in creating previs C4D Redshift animations, to ideate ways that we could animate our new product. As well as creating 2D Logo animations, and type cards.


AirpodsLogo_Glass08_v014.gif
AirpodsLogo_Glass08_v016.gif
B768_Applelogo_Glass08_Radial_v013c.gif
B768_Logo_04b.gif
B768_Logo_03b.gif
240523_AUDIO24_B768em_Type_AdaptiveAudio_v53.gif
240618_AUDIO24_B768em_Type_TransparencyMode_v51.gif

Dark to Light

B768_RND_v01_r02.gif
B768_RND_v30_r07c.gif
B768_RND_v03_r03b.gif
B768_RND_v09_r01b.gif

Isometric

B768_RND_v27_r02.gif
B768_RND_v29_r02b.gif

Macro

B768_RND_v19_r03.gif
B768_RND_v26_r01.gif
B768_RND_v10_r03.gif
B768_RND_v11_r01.gif

Organic

B768_RND_v04_r03.gif
B768_RND_v23_r02b.gif
B768_RND_v24_r02b.gif
B768_RND_v28_r01.gif

Role: Design + Animation, After Effects, Cinema 4D ( Redshift )

 

Programs Used: Cinema 4D ( Redshift ), After Effects, Photoshop

 

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