Role : Technical Director/ Lead Animator/ Designer
For this project we were asked to refresh the AirPods retail bay for in stores, we also had to consider that eventually we would also be translating and providing renders for over 30 countries worldwide. As well creating a PDP that would play over broadcast and social media. Our final deliverables were nearly in the 1000s.
Early in the process I engaged in creating previs C4D Redshift animations, to ideate ways that we could animate our new product. As well as creating 2D Logo animations, and type cards.
Isometric
Macro
Organic
Programs Used: Cinema 4D ( Redshift ), After Effects, Photoshop