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DANIEL ZHANG

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OpenAI Launches

Role : Technical Director/ Lead Animator/ Designer

At OpenAI, I collaborated closely with in-house designers to translate their creative vision into motion while maintaining alignment with the brand’s visual identity. Oftentimes as the sole animator, I was responsible for developing and executing the complete motion system, from concept to final delivery.

With limited in-house resources and accelerated timelines of just 3-10 days, our team strategically leveraged AI to develop custom tools and workflows that enabled us to meet deadlines efficiently and maintain a high standard of quality.

A special thanks to the in-house Launch Design teams at OpenAI for developing the static visual identity that served as the foundation for the motion work featured on this page.


 

ChatGPT Agents Launch

Our primary deliverable was a 15-second looping ambient piece designed to play continuously for ten minutes leading up to the livestream announcement introducing the new Agents feature within ChatGPT.

We also developed a teaser video released the day before launch as well as title cards for videos produced by internal partners, website takeovers, 9x16 social assets, and art cards for the company blog.

 

Social Teaser + Title Cards

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Blog Art Cards + Takeovers

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Atlas Browser Launch

Blog Art Cards

Website Takeovers

 

With only a few hours of iteration through ChatGPT, I developed a custom JavaScript rig that automated the creation and rigging of faux Finder windows, aligning with the original art direction.

The tool included editable color options and animatable controls, enabling me to meet an aggressive four-day production deadline from start to finish.


GPT-5 Launch

Blog Art Cards + Takeovers


Open Models Launch



Role: Animation + Design

 

Programs Used: After Effects, Photoshop, Figma

 

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