Role : Technical Director/ Lead Animator/ Designer
Together with the Motion team at OpenAI, I contributed to an internal motion audit using FigJam aimed at identifying all instances of animation across our products. We cataloged and classified existing motion patterns, evaluated their effectiveness, and developed recommendations for a unified motion system that could scale consistently across platforms and use cases.
To better understand how motion systems influence user experience, I conducted a competitive audit focused specifically on loading-state animations. The goal was to evaluate how different animation approaches shape user perceptions of speed and responsiveness.
Our team collaborated closely with Product Marketing Managers to produce a promotional video for web and social channels. By aligning closely with the PMMs’ messaging and strategy, we created a cohesive piece that effectively highlighted key product features while reinforcing the overall brand narrative.
I was tasked with helping establish foundational systems for how we approach motion design at OpenAI — specifically focusing on standardizing and refining our processes for data visualization.
Programs Used: After Effects