Super Bowl 2023

Role : Lead Animator/ Designer

For Super Bowl 2023, our team collaborated with Usher and the event’s creative partners to shape the visual identity surrounding the halftime show. We delivered a suite of campaign assets ranging from bugs and end cards to supers and live press visuals; all designed to extend the event’s energy across platforms.

Built in Cinema 4D and Redshift, our creative direction explored glass, light, and refraction to capture a premium, cinematic feel.

Endcards

Bugs

Role: Design + Animation, After Effects, Cinema 4D ( Redshift )

Programs Used: Cinema 4D ( Redshift ), After Effects, Photoshop