During production it quickly became apparent that we would not be receiving any final keyart or selects for the lightboxes until close to our delivery deadline, so it was important for us to be able to quickly iterate and replace existing artwork with new art that most likely would be a different aspect ratio and a different resolution in a timely manner.
In order to do so I created an Xpresso setup before we began production that would live within the shots that would allow the artists the flexibility to replace and layout shots much faster in order to hit our deadlines.
It also allowed for things like custom backlighting and gamma adjustments on the artwork all piped directly into Redshift for C4D. As well as naming conventions for both materials + the objects themselves.
Director: Matthew Encina
Executive Producer: Scott Rothstein
Associate Creative Director: John Robson
Producer: Nick Molo
3D Animators: Aaron Knapp, Sean Starkweather, Daniel Zhang, John Robson, Liam Ward, Andrew Soria, Sean Garfinkel, Caleb Bol
Compositors: Aaron Knapp, Sean Starkweather, John Robson, Liam Ward, Andrew Soria, Sean Garfinkel
Designers: Matthew Encina, Caleb Bol, Minhye Cho, Belinda Rodriguez
Editors: John Robson
Storyboard Artist: Max Forward
Colorist: Stephen Latty
Programs Used: Cinema 4D ( Redshift )